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Wednesday, September 22, 2021

​WhatsApp takes on Amazon, Flipkart with new feature: 6 things to know

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After being one of the most popular chat platforms in India, the next big thing for WhatsApp is to make people shop and make payments. WhatsApp had recently rolled out the “shopping button” by replacing the dedicated voice call button, making it clear that it is readying itself to take on giants like Amazon and Flipkart. WhatsApp also got limited user permission from National Payments Corporation of India (NPCI) to introduce Payments.

WhatsApp has now introduced ‘carts’ to replicate the experience of shopping from e-commerce platforms. Note that WhatsApp is slowly expanding the shopping feature and you may or may not see businesses in your region yet. Here’s everything you need to know.

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