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Friday, March 5, 2021

Amazon India launches peer-mentorship program ‘Saathi’

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Amazon India has announced the launch of Amazon Saathi – a peer mentorship program designed for its sellers to exchange knowledge and share best practices. The programme enables sellers on Amazon and SMBs across India to get access to a wealth of content presented by experienced sellers on the marketplace. Established Amazon sellers can engage with over 7 lakh sellers to share their learnings and experiences of operating an online business, and help the seller community to scale their businesses on Amazon.
Over the last eight months, Amazon ran a pilot with over 50 active Saathi mentors who have interacted with over 41,000 aspiring and existing entrepreneurs across India, resulting in enthusiastic responses and feedback. During the pilot, Amazon leveraged online events & hangouts, blogs articles and social media communities to bring content in English and other Indian languages across various topics to help sellers learn the nuances of online selling. Amazon trained and coached the seller mentors on writing, speaking and presentation skills to help them mentor the seller community.
As part of the launch, Amazon will host ‘Amazon Saathi: Meet & Greet 2020’ – a two-day virtual event on December 16 and 17, 2020. These sessions will be held in English on December 16 and in Hindi on December 17, 2020 to enable sellers to converse in their preferred language. The event will focus on a ‘speed-mentoring’ format which will enable SMBs to virtually interact with Amazon Saathi mentors over the two days.
Any seller who is interested in volunteering to mentor other sellers on Amazon can apply to become a Saathi on the Amazon Saathi website. The selected sellers can share their experience with other sellers. These Saathi sellers who volunteer to mentor their peers do not receive any financial incentive and are primarily focused on sharing knowledge for the benefit of the overall community, claims Amazon.

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