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Apple AirPods expected to dominate the market in 2021, claims report

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The global TWS (True Wireless Stereo Headset) market is expected to witness a record growth this year, according to the latest report by Counterpoint Research.

The report claims that the market is expected to grow 33% YoY this year, hitting 310 million units in shipments.

It also suggested that the demand for high-end TWS is not expected to explode until the end of Q3 2021. This is because Covid-19 is unlikely to ease in a short time “despite the spread of vaccination.”

As a result of this, the report claims that top brands such as Apple are likely to launch next-generation products and make aggressive moves from Q4 onwards this year.

When it comes to the low- and mid-end segment, these have been reportedly doing well as their sales have increased faster than expected due to the economic downturn and related uncertainties. “The phenomenon has indeed affected high-end brands’ performances and the overall blended ASP (average selling price) of the market” added the report.

In terms of brands performance, the report claims that Apple continued to dominate but its share declined steadily through the year and fell below one-third of the TWS market. “This year, it will remain a leader selling around 84 million units, but still lose share by 4%” suggest the report.”

“Most anticipated is a new release from Apple, its first in two years. We expect it to be one of the biggest drivers of TWS market growth from Q4 2021 to the next year. Apple will maintain strong market leadership based on its loyal customer base, although its share will inevitably fall with the intensifying competition,” said Senior Research Analyst Liz Lee


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