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Friday, August 6, 2021

Masters of the Universe: He-Man and more explained ahead of Netflix’s new show

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In hindsight, it has to go down as one of the biggest errors in licensing history. When George Lucas was shopping around the action-figure rights for an upcoming space opera called Star Wars, the powers-that-be at US toy giant Mattel decided to pass.

To be fair, in the mid-’70s, movie and TV licenses weren’t always massively lucrative for toy manufacturers, but their oversight meant that the company behind Barbie found itself playing catch-up with their rivals at Kenner.

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