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Wednesday, December 1, 2021

Ryan Reynolds is coming to Disrupt – TechCrunch

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Ryan Reynolds is America’s sweetheart, despite being both Canadian and somewhat irreverent. The actor, producer, screenwriter and entrepreneur has been nominated for a Golden Globe and Grammy for his work on the Deadpool franchise.

But it wasn’t just his acting that made Deadpool a record-breaking, billion-dollar franchise. Reynolds is one of the world’s greatest when it comes to fast-vertising, which he’s leveraged into his production company and marketing firm Maximum Effort, which ran some of the cheapest, and most impactful marketing for Deadpool from the start.

Maximum Effort is also responsible for some of the best ads of the past few years. It would be hard to forget his campaigns for Aviation Gin (remember how quickly he turned a terrible Peloton ad into an hilarious Aviation Gin ad) or the devilishly funny Match.com spot.

His creative chops are impressive, but come with some clever entrepreneurial grit. Reynolds is an owner of Aviation Gin, which sold for more than $600 million in 2020, and an owner of Mint Mobile, a fast-growing MVNO. Reynolds has brought his marketing expertise to Mint Mobile, too, without becoming the joke.

Obviously, we’re thrilled to have him join us at Disrupt (Sept 21-23) for a fireside chat to talk about how he leverages both his creativity and his platform in the world of entrepreneurialism, and pick his brain on how startups can use fast-vertising to have a maximum impact on a minimum budget.

We’ll also get a feel for his investment appetite in the world of startups.

Reynolds joins a whole host of amazing speakers at Disrupt, including Canva CEO Melanie Perkins, investor Chamath Palihapitiya, Calendly CEO Tope Awotona, and Slack CEO Stewart Butterfield. Get your ticket now for under $100 for a limited time!

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