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Kevin Systrom and Mike Krieger ‘distilled’ Burbn their original photosharing app to Instagram back in 2010. The intention behind Burbn was to let iOS users share location via the app, earn points while check-ins, and ‘post-event’ photos. The app, however, wasn’t as successful as Instagram is today, and had some complex features that led Systrom to keep tweaking it. The founders finally caught up with the photosharing aspect that had an impact on the cultural shift (among the Millenials).

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