The screenshot attached with the tweet says: “You have early access to uploading videos upto 3 minutes long on the TikTok app and desktop! To try it out, make sure your app is up-to-date and try uploading a video from your device to the app or tiktok.com.”
😮 TikTok is rolling out ability to upload longer videos of up to 3 minutes long 🤳🏻 https://t.co/9ifs7s7Uh3
— Matt Navarra (@MattNavarra) 1606915246000
As of the now, the permissible duration of a video that can be uploaded on TikTok is one minute. If the maximum permissible video length is being considered to be increased to up to three minutes, it would be similar to the case of how YouTube videos used to be shorter than 10 minutes once. A duration of three-minutes could allow for slightly longer content on TikTok, possible film trailers and/or video songs. In that way, TikTok may have a chance to encroach upon what has been largely a YouTube territory, popularity-wise. The platform could then look to add a wider range of content.