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Thursday, May 6, 2021

YouTube set to roll out support for online shopping, automatic video chapters and more in 2021

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Google-owned video streaming platform YouTube has announced its plans for 2021 and all the features the platform is gearing up to launch in the year.
In a blog post, Neal Mohan, chief product officer, YouTube, has revealed that the platform will soon expand the video chapters feature to automatically add sections in relevant videos. The company is also set to launch a redesign of the YouTube VR app homepage.
When it comes to YouTube TV, Mohan announced that the platform will introduce an add-on package with 4K streaming, offline viewing and unlimited concurrent streams at home. As for YouTube Music, the company is working on adding more personalised mixes centered around the everyday activities.
The platform also offers more parental controls such as adding specific videos and channels from the main YouTube platform to their children’s viewing choices on YouTube Kids. Mohan also revealed that company’s TikTok-rival YouTube Shorts is also going to be available in the US.
When it comes to monetisation, the platform is going to add more ways for creators to diversify their revenue streams. “Inspired by the success of Super Chat and Super Stickers for livestreams, we’ve been testing a new applause feature that allows fans to show support for their favorite YouTube channels. This feature unlocks new monetization opportunities for creators’ uploads, and we’re looking forward to launching this more broadly to creators this year,” said YouTube. Another monetization method YouTube will add is e-commerce support. “We’re beta testing a new integrated shopping experience that allows viewers to tap into the credibility and knowledge of trusted creators to make informed purchases directly on YouTube,” said Mohan.

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